Although many expect the Coronavirus to last 2-3 months, its effect will be felt for far longer. Having a brand recovery plan will be worth considering post 2020.
In response to Covid-19’s outbreak, companies that demonstrate meaningful CSR (Corporate Social Responsibility) behaviours will bode well. Some of China’s e-commerce giants, for example, have made large donations and efforts to contain the virus and initiatives to support local people.
The following Sinclair report goes on to say that brands need to show compassion, care and address concerns to reassure everyone we are in this together. It is not the time to sell; it is a time to support loyal customers.
The link to the full brand recovery paper (Report 137, 37 pages) is here https://cutt.ly/Ttnl36b